Blogs

The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, media and research firms, today announced that it has acquired the Coalition for Innovative Media Measurement (CIMM).

CIMM, which explores new methodologies and approaches to audience measurement, will become a subsidiary of ARF focused on measurement innovation.

Consumers are highly concerned about the safety, quality, and authenticity of nearly every food product they buy. The increasing awareness regarding balanced nutrition and food safety is a key factor which is leading to an increased demand for food safety testing services all over the globe. Moreover, the media has generated a sense of co...

The society is getting dependent on the latest technologies for the daily errands, with the continuous progress in the technology. Moreover, improvement in the technology has confined the regular physical activities. Technology has precisely affected individual’s health since past few decades. Due to this, there is an increased demand for the extension of regular physical activities, so a...

Travelling has become an important part of an individual’s professional and personal life. It is convenient and reasonable for anyone to travel domestically or internationally, with the constantly growing disposable income and development in infrastructure. Travel insurance has become one of the most prominent things, an individual req...

Radio-Frequency Identification (RFID) is a technology that utilizes the radio waves to read and capture the data, which is stored on a tag attached to the device. The tags consist of microchips, in which data is stored electronically. This data can be interpreted, several feet away from the reader. The prominent parts of RFID tags are tag antennas ...

Turbocharger or Turbo is a gas compressor, which is used to force air into an internal combustion engine. It increases the amount of air entering into the engine, so as to generate more power to improve combustion engine’s productivity. This progress is noticed due to the turbine, which can force extra air and thus conform extra fuel, into...

Complex-Event Processing (CEP) is a methodology that keeps track of and processes the data in a combined manner from different sources in order to get useful trends & patterns and derive conclusions. As a result of the cost-effectiveness of the complex-event processing, it is highly being adopted in various sectors such as govern...

The blockchain technology is the prominent and innovative technology in the current business scenario, as it stands as an evidence of all the transactions on the network. It is a distributed database of a public ledger of transactions, which is capable of maintaining a continuously growing list of records named as blocks. The blocks are interrelat...

With the persistent advancement in the medicinal field because of developing a need to diminish ever increasing health care costs, rising spotlight on patient's security, and rising commonness of different infections over the globe, catheters have turned out to be an indistinguishable piece of the present health care framework. Catheterization methodology has relentlessly expanded as interventi...

Radio-Frequency Identification, also called as RFID is a rising technology. A great potential stays ahead to apply it to areas that can utilize the benefits of the technology. When thinking about the future of RFID technology, you’ll be intimated by the data. RFID technology is contributing to some significant advancement in healthcare, food safety, retai...

Small wind turbines for residential, commercial and industrial scale use are widely available for installation in the market today. The blades of these turbines usually have a dimension between 5 feet and 11 feet in length and can generate 1 to 10kW of electricity when wind speeds are optimal. Some systems are extremely light weight, with specialised materials used to ...