Alcoholic Beverage Market, By Type, (Fermented Drinks, Distilled Spirits), By Distribution channel, (On trade, Off trade), By Geography,(North America, Europe, Asia-Pacific, Rest of the World), Estimation & forecast, 2017 - 2025

March 2019

 ERC 4444


Alcoholic beverages are consumed universally, as they play an important role in many cultures and society. Most countries have laws regulating the production, sale, and consumption of alcoholic beverages. The growth in the global demand for alcoholic beverages is expected to grow stronger with increasing consumer base for alcohol consumption especially among the youth. Inquisitiveness among consumers especially among the millennial’s, is attracting them to try the alcoholic beverages, which in turn is having a positive bearing on the alcoholic beverages market. The demand for these beverages has changed in the last few years, considering the on/off premises consumption trends, and launching of new flavored & low- calorie alcoholic beverages.

Market Determinants

The key factors driving the growth of global alcoholic beverage market are the increasing young-adult population, increase in disposable income of middle class, and rising demand for premium/super premium products. Whereas, high price of super/ultra-premium products, and rising health concerns regarding alcohol consumption are the major hurdles in the growth of the market. As per WHO, 5.1% of the global burden of disease and injury is attributable to alcohol, as measured in disability- adjusted life years (DALYs). However, product innovations in alcoholic beverages related to flavors and low-calories are expected to create huge opportunities for the growth of market in the coming years.


market determinants impact analysis Segment Analysis

The global alcoholic beverage market is segmented on the basis of type, distribution channel, and geography. By type, the market is segmented into fermented drinks, and distilled spirits. The fermented drinks are further categorized into beer, wine, and others. Distilled spirits segment contains beverages like whiskey, vodka, rum, and others. On the basis of distribution channel, the market is segmented into on trade, and off trade. Geography wise, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the world. According to the European Health Report by WHO, Europe has the highest level of alcohol consumption. The level of alcohol consumption vary greatly between European countries, ranging from 0.32 to 14.37 litres per capita annually.

Some reputed players in the market are Anheuser-Busch InBev SA/NV, Bacardi Limited, Diageo Plc, SABMiller Ltd., Beam Suntory Inc., Constellation Brands Inc., Heineken Holding NV, Pernod Ricard SA, United Spirits Ltd., and Molson Coors Brewing Co. In Septmeber 2017, Bacardi announced the global travel-retail launch of Santa Teresa 1976 Single Estate Rum. A one-litre format offered especially for travel-retail, with Lagardère stores at Paris Charles De Gaulle airport, the first airport locations to offer this super-premium, single estate rum from Venezuela.


By Type
• Fermented Drinks
         o Beer
         o Wine
         o Others
• Distilled Spirits
         o Whiskey
         o Vodka
         o Rum
         o Others

By Distribution channel
• On trade
• Off trade

By Geography
• North America
         o U.S.
         o Canada
         o Mexico
• Europe
         o Germany
         o France
         o UK
         o Italy
         o Spain
         o Rest of Europe
• Asia-Pacific
         o China
         o Japan
         o India
         o South Korea
         o Rest of Asia-Pacific
• Rest of the World
         o Brazil
         o Argentina
         o South Africa
         o Rest of RoW


• Anheuser-Busch InBev SA/NV
• Bacardi Limited
• Diageo Plc
• SABMiller Ltd.
• Beam Suntory Inc.
• Constellation Brands Inc.
• Heineken Holding NV
• Pernod Ricard SA
• United Spirits Ltd.
• Molson Coors Brewing Co.

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    What Information does this report contain?

    • What was the market size of the Global Alcoholic Beverage Market in 2017 and the expected market size by 2025, along with the growth rate?
    • An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
    • Which are the largest revenue generating products, services or regions and their comparative growth rate?
    • Which technology is in trend and how would it evolve during the forecast period (2017 - 2025)?
    • Which are the leading companies in the Global Alcoholic Beverage Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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