Augmented Reality Automotive Market By Function (Standard AR HUD, AR HUD based Lane Departure Warning, AR HUD based Navigation, AR HUD based Adaptive Cruise Control), By Sensor Technology (RADAR, Sensor, Fusion, LiDAR), By Display Technology (TFT-LCD, Other Advanced Technologies), By Level of Autonomous Driving (Autonomous, Conventional, Semi-autonomous), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), Industry Trends, Estimation & Forecast, 2018 - 2025

September 2018

 Pages: 184

 ERC 5671


Augmented reality automotive market is expected to grow with a CAGR of 19.1% during the forecast period of 2018 to 2025.

Augmented reality in automobile is an intelligent and intuitive technology, which presents all the required information in front of a drivers eyes. This system provides the driver with the information in the real world environment collected from several sensors and displays various data related to the vehicle such as lane departure warning, and navigation. As this data is directly displayed at the driving view of drivers, the distraction of driver is minimalized which eventually increases driving safety. The surging awareness regarding safe driving, and the increasing number of digital functions in modern vehicles, which can add to the augmented reality features, are the major factors that are driving the growth of the market. According to the data cited by OICA, approximately 73,456,531 cars were produced during the year 2017 and such high production statistics, along with the increasing trend of adoption of augmented reality in cars is further fuelling the market growth. However, high dependency of these systems on internet connectivity and high installation cost are hampering the growth of the augmented reality automotive market. The market players are expected to gain new opportunities during the upcoming years, owing to the introduction of such systems in automotive workshops. The players active in the market are increasing their investments in order to revolutionize their offerings and obtain a competitive edge over the other players. For instance, in May 2018, Continental AG increased its investment in Silicon Valley-based DigiLens by around 18% for the development of waveguide technology, which makes a larger display and at the same time reduces the component size.

The report provides detailed qualitative and quantitative analysis of the augmented reality automotive market. Market size and forecast in terms of value and volume has been provided for the period - (2017–2025) for the segments namely function, sensor technology, display technology, level of autonomous driving, and vehicle type in each of the major regions.

Augmented Reality Automotive Market Player Analysis

The report presents detailed analysis of major players operating in augmented reality automotive market. Few of them include Visteon Corporation, Jaguar, Hyundai Motor, Continental AG, Garmin, Panasonic Corporation, Mercedes Benz, BMW AG, Volkswagen Group, Pioneer Electronics, Audi, and Volvo. Detailed coverage on these market players with information on their revenue from augmented reality automotive business, market share, gross margin and their growth strategies have been provided in the report.

Augmented Reality Automotive Market Segmentation

Augmented reality automotive market is segmented on the basis of function, sensor technology, display technology, level of autonomous driving, vehicle type, and geography. By function, the market is segmented into Standard AR HUD, AR HUD based Lane departure warning, AR HUD based Navigation, and AR HUD based adaptive cruise control. Based on sensor technology, the market is categorized into RADAR, sensor fusion, LiDAR, and CCD/CMOS image sensor. By display technology, the market is bifurcated into TFT-LCD, and other advanced technologies. Based on level of autonomous driving, the market is categorized into autonomous, conventional, and semi-autonomous. On the basis of vehicle type, the market is segregated into passenger vehicle and commercial vehicle. Geographical coverage has been provided for each of the major regions including North America, Europe, Asia-Pacific, and Rest of the World.

Augmented Reality Automotive Market Segmentation

By Function
• Standard AR HUD
• AR HUD based Lane Departure Warning
• AR HUD based Navigation
• AR HUD based Adaptive Cruise Control

By Sensor Technology
• Sensor Fusion
• CCD/CMOS Image Sensor

By Display Technology
• Other Advanced Technologies

By Level of Autonomous Driving
• Autonomous
• Conventional
• Semi-autonomous

By Vehicle Type
• Passenger Vehicles
• Commercial Vehicles

By Geography
• North America
o U.S.
o Canada
o Mexico
• Europe
o U.K.
o France
o Germany
o Italy
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o Rest of APAC
• Rest of the World
o Latin America
o Middle East
o Africa

Augmented Reality Automotive Market Key Players

• Visteon Corporation
• Jaguar
• Hyundai Motor
• Continental AG
• Garmin
• Panasonic Corporation
• Mercedes Benz
• Volkswagen Group
• Pioneer Electronics
• Audi
• Volvo


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    What Information does this report contain?

    • What was the market size of the Augmented Reality Automotive Market in 2018 and the expected market size by 2025, along with the growth rate?
    • An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
    • Which are the largest revenue generating products, services or regions and their comparative growth rate?
    • Which technology is in trend and how would it evolve during the forecast period (2018 - 2025)?
    • Which are the leading companies in the Augmented Reality Automotive Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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