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April 2018 |
ERC 3289 |
The Western Europe baby monitor market size was $192 million in 2014 and is expected to attain a market size of $425 million by 2024, growing at a CAGR of 8.5% during (2016 - 2024). Baby monitor, an electronic device that primarily comprises a transmitter equipped with a microphone, camera (in video monitors), and a receiver, is used to track the activities of babies and hear their sound.
Increasing number of employed parents and need to take care of babies and monitor their activities while parents are away from them is driving the market. Moreover, technological advancements has led to increase in usefulness of the product and fueled the demand. The online sales channel is increasingly being used by players in order to increase the visibility and reach of their products and sustain the competition. Safety concerns associated with such devices has been identified to be the restraining factors of the market.
Western Europe Baby Monitor Market (2016 - 2024)
Product Type Insights
Two categories of baby monitors marketed by the companies are audio and video baby monitors. While the video monitors facilitate transmission of video as well as sound of babies to parents/guardian, audio monitors are used to remotely listen to their sounds. In 2014, the video baby monitors accounted for more than 80% of the overall market in terms of value, reason being their higher usefulness and higher cost, compared to the audio monitors.
Leading players have developed baby monitors with innovative features in order to strengthen their market presence. Video baby monitors with features such as color LCD screen, night vision and others are gaining traction in the market. Other features being incorporated in advanced products include movement sensors, heart-rate monitoring, temperature display and out-of-range alarm.
The report covers detailed market dynamics, qualitative and quantitative insights for the countries namely France, UK, Germany, Ireland, Benelux (Belgium, Netherlands, and Luxembourg), and Rest of Europe. In 2014, UK and Germany together account for 49% of the Western Europe baby monitor market. The countries exhibit higher penetration of high-end baby monitors with advanced features. From the growth perspective, Ireland is emerging to be another attractive market owing to increasing number of working mothers in the country.
Competitive Positioning
Prominent players operating in the market include Motorola Mobility LLC., Samsung Electronics Co. Ltd., Tomy Company Ltd., Vtech Holdings Ltd., ShenZhen Foscam Intelligent Technology Company Ltd., Summer Infant, Inc., Angelcare Monitors, Inc., Koninklijke Philips N.V., Luvion Premium Babyproducts, and Withings, Inc.
Efficient marketing of products around innovative value propositions such as being safe, high quality video and audio transmission and others have triggered the demand of baby monitors. Motorola Mobility LLC., ShenZhen Foscam Intelligent Technology Company Ltd., and other foreign players compete with the leading European companies such as Angel Care, Summer Infant, Inc., Koninklijke Philips N.V., and others. Summer Infant, Inc. a reputed UK based company markets Wi-Fi Series of baby video monitors and internet viewing cameras for Secure Viewing of baby from anywhere. The company’s product line includes Baby Touch Wi-Fi, Baby Zoo Wi-Fi, and Baby Link baby monitors.
Report Coverage
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Attribute |
Details |
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Actuals/historic data estimates |
2014 - 2016 |
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Forecast period |
2017 - 2024 |
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Data representation |
Revenue in USD Million & CAGR from 2016 to 2024 |
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Country Split |
France, U.K., Germany, Ireland, Benelux and Rest of Western Europe |
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Report coverage |
Revenue estimates and forecast, company positioning, competitive landscape, growth factors and trends |
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Key Market Players
• What was the market size of the Western Europe Baby Monitor Market in 2016 and the expected market size by 2024, along with the growth rate?
• An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
• Which are the largest revenue generating products, services or regions and their comparative growth rate?
• Which technology is in trend and how would it evolve during the forecast period (2016 - 2024)?
• Which are the leading companies in the Western Europe Baby Monitor Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?
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