Global Flavoured And Functional Water Market, By Product, (Flavored Water, Functional Water), By Geography, (North America, Europe, Asia-Pacific• Rest of the World), Estimation & forecast, 2016 - 2024.

November 2017

 ERC 9756

Flavored and functional water belong to the category of beverages which contains additional elements such as artificial or natural flavors, vitamins and sweeteners. Flavored water is a mix of mineral water, various fruit juice concentrations, and artificial or natural sweeteners. Whereas, functional water is derived from flavored water and is incorporated with ingredients such as minerals, vitamins, herbs, raw fruits & vegetables, and oxygen. These additives and antioxidants provide extra nutritional value and benefits to the functional water. A shift in demand from carbonated soft drinks to healthy alternatives such as flavored and functional water is observed among the consumers due to the rising health concerns.

Market Determinants

The key factors driving the growth of global flavoured and functional water market are the rising obesity level among the youth, adoption of health lifestyle by the aging population, and surge in urbanization. As per United Nations, in 2016, an estimate of 54.5% of the world’s population lived in urban settlements, which is projected to reach up to 60% by 2030. One in every three people will live in cities with at least half a million inhabitants. The price of flavoured and functional water is generally similar to the price of carbonated drinks. This reduces the switching costs for the consumers, and fuels the market growth of flavoured and functional water. Whereas, increasing number of campaigns against packed bottles, and rise in the number of substitutes act as the major hurdles in the growth of the market. However, product innovations in flavoured and functional water, and increasing awareness regarding its benefits are expected to create huge opportunities for the growth of market in the coming years.

MARKET DETERMINANTS-IMPACT ANALYSIS (2016-2024)

market determinants impact analysis Segment Analysis

The global flavoured and functional water market is segmented on the basis of product, and geography. By product, the market is segmented into flavoured water, and functional water. The functional water segment is expected to flourish due to rising consumer inclination towards healthier refreshment. Geography wise, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the world. The Asia-Pacific market offer lucrative opportunities due to the rising urbanization and disposable income of the people in the region.

Some key vendors in the market are Nestle, Kraft Foods, Hint Water and The Coca-Cola Company, Groupe Danone, Sunny Delight Beverages Company, PepsiCo Inc., New York Spring Water, Balance Water Company, Aquafina Flavor Splash and Cargill Inc. In June 2017, Coca-Cola European Partners (CCEP) launched three new Glacéau Smartwater flavours with zero sugar, zero calories, and natural flavours to offer more choice to the consumers. Berry & kiwi, lemon, and green apple flavours have been added to the current portfolio.

GLOBAL FLAVOURED AND FUNCTIONAL WATER MARKET SEGMENTATION

By Product
• Flavored Water
• Functional Water

By Geography
• North America
         o U.S.
         o Canada
         o Mexico
• Europe
         o Western Europe
         o Russia
         o Rest of Europe
• Asia-Pacific
         o China
         o Japan
         o India
         o South Korea
         o Rest of Asia-Pacific
• Rest of the World
         o Brazil
         o Middle East
         o Africa

KEY MARKET PLAYERS

• Nestle
• Kraft Foods
• Hint Water
• The Coca-Cola Company
• Groupe Danone
• Sunny Delight Beverages Company
• PepsiCo Inc.
• New York Spring Water
• Balance Water Company
• Aquafina Flavor Splash
• Cargill Inc.

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    What Information does this report contain?

    • What was the market size of the Global Flavoured And Functional Water Market in 2016 and the expected market size by 2024, along with the growth rate?
    • An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
    • Which are the largest revenue generating products, services or regions and their comparative growth rate?
    • Which technology is in trend and how would it evolve during the forecast period (2016 - 2024)?
    • Which are the leading companies in the Global Flavoured And Functional Water Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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