Global Predictive Analytics Market By Application (Risk management, Sales & marketing, Operations, Network management, Supply chain, Workforce & Others) & By Deployment Model (On-premise, Cloud), Industry Trends, Estimation & Forecast, 2015 - 2024

January 2018

 ERC 3646

Predictive analytics enables the business users to predict future outcomes based on historical and current data. It uses the tools such as statistical algorithms, machine learning, and data mining. The organizations are inclining towards this technology at a rapid rate to increase their bottom line and gain competitive advantage. Growing volume of structured as well as unstructured data with proliferation of IoT concept and mobile devices adoption has driven the market growth. The advancement in deployment models to provide cheaper and flexible cloud solutions have fueled the demand of predictive analytics solutions.
Global predictive analytics market is segmented based on business function, deployment model, organization size, application, industry vertical and geography. Based on business function, the market is segmented into sales, marketing, operations, finance and human resources. Major applications of the predictive analytics include risk management, sales and marketing management, operations management, network management, supply chain management and workforce management. On-premise and cloud are two deployment models for predictive analytics solutions. Based on organization size, the market is segmented into SMBs and large enterprises. Major industry verticals adopting predictive analytics solutions include BFSI, telecommunications and IT, retail, government, manufacturing, healthcare and others. Geographically, the market is segmented into North America, Europe, Asia-Pacific and Latin America, Middle East and Africa (LAMEA).
Key players profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Microsoft Corporation, SAS Institute, Inc., TIBCO Software, Inc., Information Builders, Teradata Corporation, Alteryx, Inc. and Rapidminer. The player in the market have adopted ingenious approach of product launch, partnership and agreements and merger and acquisitions to enhance their presence in the market.

Predictive Analytics Market Segmentation

The market is segmented on the basis of Business Function, Application, Deployment Model, Organization Size, Industry Vertical and Geography.

Market by Business Function:

• Sales
• Marketing
• Finance
• Operations
• Human resources

Market by Application:

• Risk management
• Sales and marketing management
• Operations management
• Network management
• Supply chain management
• Workforce management
• Others

Market by Deployment Model:

• On-premise
• Cloud

Market by Organization Size:

• Small and Medium sized businesses (SMBs)
• Large enterprises

Market by Industry Vertical:

• Banking, financial services and insurance (BFSI)
• Telecommunications and IT
• Retail
• Manufacturing
• Healthcare
• Manufacturing
• Government
• Others

Market by Geography:

• North America
• Europe
• Asia-Pacific
• Latin America, Middle East and Africa (LAMEA)

Key Market Players:

• IBM Corporation
• Oracle Corporation
• Microsoft Corporation
• SAS Institute, Inc.
• TIBCO Software, Inc.
• Information Builders
• Teradata Corporation
• Alteryx, Inc.
• Rapidminer

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    What Information does this report contain?

    • What was the market size of the Predictive Analytics Market in 2016 and the expected market size by 2024, along with the growth rate?
    • An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
    • Which are the largest revenue generating products, services or regions and their comparative growth rate?
    • Which technology is in trend and how would it evolve during the forecast period (2016 - 2024)?
    • Which are the leading companies in the Predictive Analytics Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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