Water Purifier Market By Technology (Gravity Purifier, UV Purifier, RO Purifier), By Distribution channel, Retail Stores, Direct sales, Online), By End user, (Commercial, Residential), Estimation & forecast, 2017 - 2025

January 2019

 ERC 2155


Water purifiers are equipment used to remove biological, chemical, and physical contaminants from the contaminated water in order to make it safe for drinking. Most of the drinking sources of water contain a high level of toxic materials due to spillage of heavy industrial waste and agricultural activities. The penetration of water purifiers is relatively high in developed regions while many semi urban and rural areas in the developing countries still remain untouched. Since a decade, water purifiers have emerged as a primary necessity for urban consumers in the developing economies, due to increase in water pollution. The innovations in water purifier technology has enabled many market players to maintain their foothold in the market. Huge investments in research & development activities have led to the introduction of water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies. Recently, purifiers installed with Wi-Fi technology and filter pitchers have also been launched in the market.

Water Purifier Market Determinants

The key factor driving the growth of global water purifier market is the deteriorating quality of drinking water leading to increased incidences of water borne diseases. According to WHO, waterborne diseases are linked to a significant disease burden worldwide. Waterborne diarrhoeal diseases are responsible for 2 million deaths each year, with the majority occurring in children under 5 years of age. Moreover, the rising demand from the developing countries due to increasing disposable income of its population, and rising health concerns are further fueling the market growth. Whereas, increasing number of unorganized players in the market, and rise in the number of substitutes act as the major hurdles in the growth of the market. However, product innovations in water purifiers, and marketing & positioning strategies are expected to create huge opportunities for the growth of market in the coming years.

 market determinants impact analysis

Water Purifier Market Segment Analysis

The global water purifier market is segmented on the basis of technology, distribution channel, end user, and geography. By technology, the market is segmented into gravity purifier, UV purifier, and RO purifier. RO and UV water purifiers are expected to exhibit lucrative growth opportunities, owing to their ability to purify water to the maximum level. On the basis of distribution channel, the market is segmented into retail stores, direct sales, and online. The end user segment is segmented into commercial, and residential. Geography wise, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the world.

Some key vendors in the market are Eureka Forbes Limited, Kent RO System Ltd., Best Water Technology Group, Amway Corporation, Panasonic Corporation, Brita Gmbh, Tata Chemicals Ltd., GE Water & Process Technologies Inc., Aquasana Inc., and Halo Source Inc. In July 2017, water purifier and small appliances maker, Kent RO Systems Limited announced its partnership with LuLu Hypermarkets and Sands International in order to broaden its business grasp in the gulf market as well.


By Technology
• Gravity Purifier
• UV Purifier
• RO Purifier

By Distribution channel
• Retail Stores
• Direct sales
• Online

By End user
• Commercial
• Residential

By Geography
• North America
         o U.S.
         o Canada
         o Mexico
• Europe
         o Western Europe
         o Russia
         o Rest of Europe
• Asia-Pacific
         o China
         o Japan
         o India
         o South Korea
         o Rest of Asia-Pacific
• Rest of the World
         o Brazil
         o Middle East
         o Africa


• Eureka Forbes Limited
• Kent RO System Ltd
• Best Water Technology Group
• Amway Corporation
• Panasonic Corporation
• Brita Gmbh
• Tata Chemicals Ltd.
• GE Water & Process Technologies Inc.
• Aquasana Inc.
• Halo Sourc

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    What Information does this report contain?

    • What was the market size of the Global Water Purifier Market in 2017 and the expected market size by 2025, along with the growth rate?
    • An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
    • Which are the largest revenue generating products, services or regions and their comparative growth rate?
    • Which technology is in trend and how would it evolve during the forecast period (2017 - 2025)?
    • Which are the leading companies in the Global Water Purifier Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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