Global Personalized Nutrition Market is Projected to Grow at a CAGR of 17.3% from 2021 to 2028


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Global Personalized Nutrition market size was estimated at 19.7 USD Billion by 2028 and is anticipated to grow at a CAGR of 17.3% during the projected time frame (2021-2028). A nutrition recommended based on a person's detailed health data such as biochemistry, microbiome and metabolism are referred to Personalized Nutrition. A few aspects are to be considered while tailoring a personalized nutrition plan like lifestyle, food allergies, underlying disease, and food preference. Personalized Nutrition can be advantageous for health outcomes in different ways such as managing weight, improved gut health, controlling cholesterol & blood sugar level, etc.,

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Global Regional Analysis of Personalized Nutrition Market By region, the global Personalized Nutrition market has been classified by North America, Europe, Asia Pacific, Middle East & Africa, and RoW. In terms of revenue, North America held a dominant position in the global Personalized Nutrition market. The region's dominance is attributable to growing awareness regarding health among consumers, rising obesity rate and the presence of well-developed healthcare infrastructure. Also, factors such as presence of key players, busy lifestyle, and rise in disposable income are fueling the growth of this market in the region.

Key Development

  • DNAfit introduced a novel “Health Fit” DNA test, which investigates numerous genetic factors disturbing the person's health and offers personalized understandings on diets (April 2019).
  • Herbalife Nutrition promoted relaxation tea and new immunity essentials, including EpiCor, fulfill personalized nutrition requirements in the North American region. (October 2019).
  • DSM acquired AVA, deals with a digital personalized nutrition platform that offers nutrition and training proposals through the health and wellness sectors (November 2019).
  • Amway invested to establish a dietary supplement innovation center in China. This will aid in recommending personalized solutions and growth of the company (November 2019).
  • Atlas Biomed Group started an innovative AI-technology-based Atlas app in combination with the Atlas Microbiome Test. It offers exclusive custom-made diet suggestion that benefit customers health (November 2019).

Market Segmentation By Product Type:

  • Active measurement
  • Standard measurement

By Application:  Standard supplements

  • Disease-based

 By End Use:

  • Wellness & fitness centers
  • Hospitals & clinics
  • Institutions
  • Direct-to-consumer

 By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

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