Global Personalized Nutrition Market is Projected to Grow at a CAGR of17.3% from 2021 to 2028

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The Personalized Nutrition market is showing rapid growth due to the increasing prevalence of lifestyle diseases, inadequate nutrition, soaring geriatric population pool, and increasing awareness about the health benefits of diet modification coupled with technical innovations. Also, changing standard of living, rise in disposable income, hectic lifestyles, popularity of wellness centers and growing trends of tracking health along with digital health solutions. These factors are driving the growth of Personalized Nutrition market.

Global Personalized Nutrition market size was estimated at 19.7 USD Billion by 2028 and is anticipated to grow at a CAGR of 17.3% during the projected time frame (2021-2028).

A nutrition recommended based on a person’s detailed health data such as biochemistry, microbiome and metabolism are referred to Personalized Nutrition. A few aspects are to be considered while tailoring a personalized nutrition plan like lifestyle, food allergies, underlying disease, and food preference. Personalized Nutrition can be advantageous for health outcomes in different ways such as managing weight, improved gut health, controlling cholesterol & blood sugar level, etc.

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OVERVIEW

The Personalized Nutrition market is showing rapid growth due to the increasing prevalence of lifestyle diseases, inadequate nutrition, soaring geriatric population pool, and increasing awareness about the health benefits of diet modification coupled with technical innovations. Also, changing standard of living, rise in disposable income, hectic lifestyles, popularity of wellness centers and growing trends of tracking health along with digital health solutions. These factors are driving the growth of Personalized Nutrition market.

There is a negative impact of COVID-19 on the Personalized Nutrition market due to factors such as disruptions in supply chains, lockdown in various regions and delayed delivery. However, the market is projected to gain traction during the forecast period owing to increasing health concerns among people along with rising intake of health supplements to boost immunity.

Product Type of Personalized Nutrition Market

Byproduct type, the personalized nutrition market is classified into active measurement and standard measurement.

The active measurement segment dominated the overall market in terms of revenue. This is owed to its precision and custom-made nutrient profile created on a person’s needs. Testing kits, programs and testing kits are the elements of active measurement.

Application Analysis of Personalized Nutrition Market

By application, the Personalized Nutrition market is classified into standard supplement and disease-based. The standard supplement segment is projected to account for the largest contribution to the Personalized Nutrition market. This is owed to increasing awareness regarding overall health among consumers boosts the demand for standard supplement.

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Global Regional Analysis of Personalized Nutrition Market

By region, the global Personalized Nutrition market has been classified by North America, Europe, Asia Pacific, Middle East & Africa, and RoW. In terms of revenue, North America held a dominant position in the global Personalized Nutrition market.

The region’s dominance is attributable to growing awareness regarding health among consumers, rising obesity rate and the presence of well-developed healthcare infrastructure. Also, factors such as presence of key players, busy lifestyle, and rise in disposable income are fueling the growth of this market in the region.

Key Development

  • DNAfit introduced a novel “Health Fit” DNA test, which investigates numerous genetic factors disturbing the person’s health and offers personalized understandings on diets (April 2019).
  • Herbalife Nutrition promoted relaxation tea and new immunity essentials, including EpiCor, fulfill personalized nutrition requirements in the North American region. (October 2019).
  • DSM acquired AVA, deals with a digital personalized nutrition platform that offers nutrition and training proposals through the health and wellness sectors (November 2019).
  • Amway invested to establish a dietary supplement innovation center in China. This will aid in recommending personalized solutions and growth of the company (November 2019).
  • Atlas Biomed Group started an innovative AI-technology-based Atlas app in combination with the Atlas Microbiome Test. It offers exclusive custom-made diet suggestion that benefit customers health (November 2019).

Market Segmentation

By Product Type:

  • Active measurement
  • Standard measurement

By Application:

 Standard supplements

  • Disease-based

 By End Use:

  • Wellness & fitness centers
  • Hospitals & clinics
  • Institutions
  • Direct-to-consumer

 By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

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