Augmented Reality Automotive Market By Function (Standard AR HUD, AR HUD based Lane Departure Warning, AR HUD based Navigation, AR HUD based Adaptive Cruise Control), By Sensor Technology (RADAR, Sensor, Fusion, LiDAR), By Display Technology (TFT-LCD, Other Advanced Technologies), By Level of Autonomous Driving (Autonomous, Conventional, Semi-autonomous), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), Industry Trends, Estimation & Forecast, 2018 - 2025

  • Published On: Sep, 2018
  • Category: Automotive
  • Pages: 184
Augmented reality automotive market is expected to grow with a CAGR of 19.1% during the forecast period of 2018 to 2025.

Market Overview:

Augmented reality in automobile is an intelligent and intuitive technology, which presents all the required information in front of a drivers eyes. This system provides the driver with the information in the real world environment collected from several sensors and displays various data related to the vehicle such as lane departure warning, and navigation. As this data is directly displayed at the driving view of drivers, the distraction of driver is minimalized which eventually increases driving safety. The surging awareness regarding safe driving, and the increasing number of digital functions in modern vehicles, which can add to the augmented reality features, are the major factors that are driving the growth of the market. According to the data cited by OICA, approximately 73,456,531 cars were produced during the year 2017 and such high production statistics, along with the increasing trend of adoption of augmented reality in cars is further fuelling the market growth. However, high dependency of these systems on internet connectivity and high installation cost are hampering the growth of the augmented reality automotive market. The market players are expected to gain new opportunities during the upcoming years, owing to the introduction of such systems in automotive workshops. The players active in the market are increasing their investments in order to revolutionize their offerings and obtain a competitive edge over the other players. For instance, in May 2018, Continental AG increased its investment in Silicon Valley-based DigiLens by around 18% for the development of waveguide technology, which makes a larger display and at the same time reduces the component size. The report provides detailed qualitative and quantitative analysis of the augmented reality automotive market. Market size and forecast in terms of value and volume has been provided for the period - (2017–2025) for the segments namely function, sensor technology, display technology, level of autonomous driving, and vehicle type in each of the major regions.

Augmented Reality Automotive Market Segmentation

By Function • Standard AR HUD • AR HUD based Lane Departure Warning • AR HUD based Navigation • AR HUD based Adaptive Cruise Control By Sensor Technology • RADAR • Sensor Fusion • LiDAR • CCD/CMOS Image Sensor By Display Technology • TFT-LCD • Other Advanced Technologies By Level of Autonomous Driving • Autonomous • Conventional • Semi-autonomous By Vehicle Type • Passenger Vehicles • Commercial Vehicles By Geography • North America o U.S. o Canada o Mexico • Europe o U.K. o France o Germany o Italy o Rest of Europe • Asia-Pacific o China o Japan o India o Rest of APAC • Rest of the World o Latin America o Middle East o Africa

CHAPTER 1. INTRODUCTION
1.1. RESEARCH METHODOLOGY
1.1.1. ERC desk research
1.1.2. ERC data synthesis
1.1.3. Data validation and market feedback
1.1.4. ERC data sources
1.2. RESEARCH SCOPE
CHAPTER 2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET KEY INSIGHTS
2.1. RESEARCH SUMMARY
2.2. AUGMENTED REALITY AUTOMOTIVE PRODUCTION (MILLION UNITS),
2014 – 2025
2.2. AUGMENTED REALITY AUTOMOTIVE CONSUMPTION (MILLION UNITS), 2014 – 2025
2.3. AUGMENTED REALITY AUTOMOTIVE REVENUE (MILLION UNITS),
2014-2025
2.4. MARKET SHARE ANALYSIS
2.4.1 Estimated market share of top (8 – 10) market players
2.5. DEMAND ESTIMATION, FORECAST AND STRATEGIC ANALYSIS
CHAPTER 3. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET DYNAMICS AND VALUE CHAIN
ANALYSIS
3.1. KEY MARKET DRIVERS
3.2. RESTRAINING FACTORS
3.3. PREVAILING AND EMERGING BUSINESS OPPORTUNITIES
CHAPTER 4. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY FUNCTION
4.1. SEGMENT OUTLINE AND MARKET SHARE BY FUNCTION
4.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE & PRODUCTION VOLUME BY FUNCTION, 2014-2025
4.3. Standard AR HUD
4.3.1. Market growth indicators
4.3.2. Market revenue & production volume, 2014 – 2025
4.4. AR HUD based Lane Departure Warning
4.4.1. Market growth indicators
4.4.2. Market revenue & production volume, 2014 – 2025
4.5. AR HUD based Navigation
4.5.1. Market growth indicators
4.5.2. Market revenue & production volume, 2014 – 2025
4.6. AR HUD based Adaptive Cruise Control
4.6.1. Market growth indicators
4.6.2. Market revenue & production volume, 2014 – 2025
CHAPTER 5. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY SENSOR LEVEL OF AUTONOMOUS DRIVING
5.1. SEGMENT OUTLINE AND MARKET SHARE BY SENSOR LEVEL OF AUTONOMOUS DRIVING
5.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE & VOLUME BY SENSOR LEVEL OF AUTONOMOUS DRIVING, 2014-2025
5.3. RADAR
5.3.1. Market growth indicators
5.3.2. Market revenue & production volume, 2014 – 2025
5.4. Sensor fusion
5.4.1. Market growth indicators
5.4.2. Market revenue & production volume, 2014 – 2025
5.5. LiDAR
5.5.1. Market growth indicators
5.5.2. Market revenue & production volume, 2014 – 2025
5.6. CCD/CMOS Image Sensor
5.6.1. Market growth indicators
5.6.2. Market revenue & production volume, 2014 – 2025
CHAPTER 6. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY DISPLAY LEVEL OF AUTONOMOUS DRIVING
6.1. SEGMENT OUTLINE AND MARKET SHARE BY DISPLAY LEVEL OF AUTONOMOUS DRIVING
6.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY DISPLAY LEVEL OF AUTONOMOUS DRIVING, 2014 – 2025
6.3. TFT-LCD
6.3.1. Market growth indicators
6.3.2. Market revenue & volume, 2014 – 2025
6.4. Others
6.4.1. Market growth indicators
6.4.2. Market revenue & volume, 2014 – 2025
CHAPTER 7. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY LEVEL OF AUTONOMOUS DRIVING
7.1. SEGMENT OUTLINE AND MARKET SHARE BY LEVEL OF AUTONOMOUS DRIVING
7.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY LEVEL OF AUTONOMOUS DRIVING, 2014 – 2025
7.3. Autonomous
7.3.1. Market growth indicators
7.3.2. Market revenue & consumption volume, 2014 – 2025
7.4. Conventional
7.4.1. Market growth indicators
7.4.2. Market revenue & consumption volume, 2014 – 2025
7.5. Semi-autonomous
7.5.1. Market growth indicators
7.5.2. Market revenue & consumption volume, 2014 – 2025
CHAPTER 8. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY VEHICLE TYPE
8.1. SEGMENT OUTLINE AND MARKET SHARE BY VEHICLE TYPE
8.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY VEHICLE TYPE, 2014 – 2025
8.3. Passenger vehicles
8.3.1. Market growth indicators
8.3.2. Market revenue & consumption volume, 2014 – 2025
8.4. Commercial vehicles
8.4.1. Market growth indicators
8.4.2. Market revenue & consumption volume, 2014 – 2025
CHAPTER 9. KEY VENDOR PROFILES
9.1. Visteon Corporation
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Business overview & Estimated Revenue from augmented reality automotive market
9.2. Jaguar
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Business overview & Estimated Revenue from augmented reality automotive market
9.3. Hyundai Motor
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Business overview & Estimated Revenue from augmented reality automotive market
9.4. Continental AG
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Business overview & Estimated Revenue from augmented reality automotive market
9.5. Garmin
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Business overview & Estimated Revenue from augmented reality automotive market
9.6. Panasonic Corporation
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Business overview & Estimated Revenue from augmented reality automotive market
9.7. Mercedes Benz
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Business overview & Estimated Revenue from augmented reality automotive market
9.8. BMW AG
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Business overview & Estimated Revenue from augmented reality automotive market
9.9. Volkswagen Group
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Business overview & Estimated Revenue from augmented reality automotive market
9.10. Pioneer Electronics
9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Business overview & Estimated Revenue from augmented reality automotive market
9.11. Audi
9.11.1. Company overview
9.11.2. Company snapshot
9.11.3. Business overview & Estimated Revenue from augmented reality automotive market
9.12. Volvo
9.12.1. Company overview
9.12.2. Company snapshot
9.12.3. Business overview & Estimated Revenue from augmented reality automotive market
CHAPTER 10. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY REGIONS
10.1. SEGMENT OUTLINE AND MARKET SHARE BY REGIONS
10.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET
PRODUCTION, CONSUMPTION & REVENUE BY REGION, 2014-2025
10.3. North America
10.3.1. Current trends
10.3.2. Market growth indicators
10.3.3. North America Augmented Reality Automotive market revenue, production & consumption, 2014-2025
10.3.3.1 U.S.
10.3.3.2 Canada
10.3.3.3 Mexico
10.4. Europe
10.4.1. Current trends
10.4.2. Market growth indicators
10.4.3. Europe Augmented Reality Automotive market revenue, production & consumption, 2014-2025
10.4.3.1 UK
10.4.3.2 Germany
10.4.3.3 France
10.4.3.4 Italy
10.4.3.5 Rest of Europe
10.5. APAC
10.5.1. Current trends
10.5.2. Market growth indicators
10.5.3. APAC Augmented Reality Automotive market revenue, production & consumption, 2014-2025
10.5.3.1 China
10.5.3.2 India
10.5.3.3 Japan
10.5.3.4 Rest of APAC
10.6. Rest of the world
10.6.1. Current trends
10.6.2. Market growth indicators
10.6.3. ROW Augmented Reality Automotive market revenue, production & consumption, 2014-2025
10.6.3.1 Latin America
10.6.3.2 Middle East
10.6.3.3 Africa

• Visteon Corporation
• Jaguar
• Hyundai Motor
• Continental AG
• Garmin
• Panasonic Corporation
• Mercedes Benz
• BMW AG
• Volkswagen Group
• Pioneer Electronics
• Audi
• Volvo

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Report Highlights:

Complete overview of market
Major drivers, restrain, opportunities, and challenges of the market
Market Trends and how they are boosting the market growth
Changing dynamics in the Market
Complete overview of the market
Historical, Base year, projected, and current market size in terms of value and volume
COVID-19 Impact analysis of the market
Current industry trends and developments

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