Augmented Reality Automotive Market By Function (Standard AR HUD, AR HUD based Lane Departure Warning, AR HUD based Navigation, AR HUD based Adaptive Cruise Control), By Sensor Technology (RADAR, Sensor, Fusion, LiDAR), By Display Technology (TFT-LCD, Other Advanced Technologies), By Level of Autonomous Driving (Autonomous, Conventional, Semi-autonomous), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), Industry Trends, Estimation & Forecast, 2018 - 2025

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Augmented reality automotive market is expected to grow with a CAGR of 19.1% during the forecast period of 2018 to 2025.
  • Market Overview:

    Augmented reality in automobile is an intelligent and intuitive technology, which presents all the required information in front of a drivers eyes. This system provides the driver with the information in the real world environment collected from several sensors and displays various data related to the vehicle such as lane departure warning, and navigation. As this data is directly displayed at the driving view of drivers, the distraction of driver is minimalized which eventually increases driving safety. The surging awareness regarding safe driving, and the increasing number of digital functions in modern vehicles, which can add to the augmented reality features, are the major factors that are driving the growth of the market.

    According to the data cited by OICA, approximately 73,456,531 cars were produced during the year 2017 and such high production statistics, along with the increasing trend of adoption of augmented reality in cars is further fuelling the market growth. However, high dependency of these systems on internet connectivity and high installation cost are hampering the growth of the augmented reality automotive market. The market players are expected to gain new opportunities during the upcoming years, owing to the introduction of such systems in automotive workshops. The players active in the market are increasing their investments in order to revolutionize their offerings and obtain a competitive edge over the other players. For instance, in May 2018, Continental AG increased its investment in Silicon Valley-based DigiLens by around 18% for the development of waveguide technology, which makes a larger display and at the same time reduces the component size.

    The report provides detailed qualitative and quantitative analysis of the augmented reality automotive market. Market size and forecast in terms of value and volume has been provided for the period – (2017–2025) for the segments namely function, sensor technology, display technology, level of autonomous driving, and vehicle type in each of the major regions.

    Augmented Reality Automotive Market Segmentation

    By Function
    • Standard AR HUD
    • AR HUD based Lane Departure Warning
    • AR HUD based Navigation
    • AR HUD based Adaptive Cruise Control

    By Sensor Technology
    • RADAR
    • Sensor Fusion
    • LiDAR
    • CCD/CMOS Image Sensor

    By Display Technology
    • TFT-LCD
    • Other Advanced Technologies

    By Level of Autonomous Driving
    • Autonomous
    • Conventional
    • Semi-autonomous

    By Vehicle Type
    • Passenger Vehicles
    • Commercial Vehicles

    By Geography

    • North America
    o U.S.
    o Canada
    o Mexico

    • Europe
    o U.K.
    o France
    o Germany
    o Italy
    o Rest of Europe

    • Asia-Pacific
    o China
    o Japan
    o India
    o Rest of APAC

    • Rest of the World
    o Latin America
    o Middle East
    o Africa

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  • CHAPTER 1. INTRODUCTION
    1.1. RESEARCH METHODOLOGY
    1.1.1. ERC desk research
    1.1.2. ERC data synthesis
    1.1.3. Data validation and market feedback
    1.1.4. ERC data sources
    1.2. RESEARCH SCOPE
    CHAPTER 2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET KEY INSIGHTS
    2.1. RESEARCH SUMMARY
    2.2. AUGMENTED REALITY AUTOMOTIVE PRODUCTION (MILLION UNITS),
    2014 – 2025
    2.2. AUGMENTED REALITY AUTOMOTIVE CONSUMPTION (MILLION UNITS), 2014 – 2025
    2.3. AUGMENTED REALITY AUTOMOTIVE REVENUE (MILLION UNITS),
    2014-2025
    2.4. MARKET SHARE ANALYSIS
    2.4.1 Estimated market share of top (8 – 10) market players
    2.5. DEMAND ESTIMATION, FORECAST AND STRATEGIC ANALYSIS
    CHAPTER 3. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET DYNAMICS AND VALUE CHAIN
    ANALYSIS
    3.1. KEY MARKET DRIVERS
    3.2. RESTRAINING FACTORS
    3.3. PREVAILING AND EMERGING BUSINESS OPPORTUNITIES
    CHAPTER 4. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY FUNCTION
    4.1. SEGMENT OUTLINE AND MARKET SHARE BY FUNCTION
    4.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE & PRODUCTION VOLUME BY FUNCTION, 2014-2025
    4.3. Standard AR HUD
    4.3.1. Market growth indicators
    4.3.2. Market revenue & production volume, 2014 – 2025
    4.4. AR HUD based Lane Departure Warning
    4.4.1. Market growth indicators
    4.4.2. Market revenue & production volume, 2014 – 2025
    4.5. AR HUD based Navigation
    4.5.1. Market growth indicators
    4.5.2. Market revenue & production volume, 2014 – 2025
    4.6. AR HUD based Adaptive Cruise Control
    4.6.1. Market growth indicators
    4.6.2. Market revenue & production volume, 2014 – 2025
    CHAPTER 5. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY SENSOR LEVEL OF AUTONOMOUS DRIVING
    5.1. SEGMENT OUTLINE AND MARKET SHARE BY SENSOR LEVEL OF AUTONOMOUS DRIVING
    5.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE & VOLUME BY SENSOR LEVEL OF AUTONOMOUS DRIVING, 2014-2025
    5.3. RADAR
    5.3.1. Market growth indicators
    5.3.2. Market revenue & production volume, 2014 – 2025
    5.4. Sensor fusion
    5.4.1. Market growth indicators
    5.4.2. Market revenue & production volume, 2014 – 2025
    5.5. LiDAR
    5.5.1. Market growth indicators
    5.5.2. Market revenue & production volume, 2014 – 2025
    5.6. CCD/CMOS Image Sensor
    5.6.1. Market growth indicators
    5.6.2. Market revenue & production volume, 2014 – 2025
    CHAPTER 6. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY DISPLAY LEVEL OF AUTONOMOUS DRIVING
    6.1. SEGMENT OUTLINE AND MARKET SHARE BY DISPLAY LEVEL OF AUTONOMOUS DRIVING
    6.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY DISPLAY LEVEL OF AUTONOMOUS DRIVING, 2014 – 2025
    6.3. TFT-LCD
    6.3.1. Market growth indicators
    6.3.2. Market revenue & volume, 2014 – 2025
    6.4. Others
    6.4.1. Market growth indicators
    6.4.2. Market revenue & volume, 2014 – 2025
    CHAPTER 7. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY LEVEL OF AUTONOMOUS DRIVING
    7.1. SEGMENT OUTLINE AND MARKET SHARE BY LEVEL OF AUTONOMOUS DRIVING
    7.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY LEVEL OF AUTONOMOUS DRIVING, 2014 – 2025
    7.3. Autonomous
    7.3.1. Market growth indicators
    7.3.2. Market revenue & consumption volume, 2014 – 2025
    7.4. Conventional
    7.4.1. Market growth indicators
    7.4.2. Market revenue & consumption volume, 2014 – 2025
    7.5. Semi-autonomous
    7.5.1. Market growth indicators
    7.5.2. Market revenue & consumption volume, 2014 – 2025
    CHAPTER 8. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY VEHICLE TYPE
    8.1. SEGMENT OUTLINE AND MARKET SHARE BY VEHICLE TYPE
    8.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET REVENUE BY VEHICLE TYPE, 2014 – 2025
    8.3. Passenger vehicles
    8.3.1. Market growth indicators
    8.3.2. Market revenue & consumption volume, 2014 – 2025
    8.4. Commercial vehicles
    8.4.1. Market growth indicators
    8.4.2. Market revenue & consumption volume, 2014 – 2025
    CHAPTER 9. KEY VENDOR PROFILES
    9.1. Visteon Corporation
    9.1.1. Company overview
    9.1.2. Company snapshot
    9.1.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.2. Jaguar
    9.2.1. Company overview
    9.2.2. Company snapshot
    9.2.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.3. Hyundai Motor
    9.3.1. Company overview
    9.3.2. Company snapshot
    9.3.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.4. Continental AG
    9.4.1. Company overview
    9.4.2. Company snapshot
    9.4.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.5. Garmin
    9.5.1. Company overview
    9.5.2. Company snapshot
    9.5.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.6. Panasonic Corporation
    9.6.1. Company overview
    9.6.2. Company snapshot
    9.6.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.7. Mercedes Benz
    9.7.1. Company overview
    9.7.2. Company snapshot
    9.7.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.8. BMW AG
    9.8.1. Company overview
    9.8.2. Company snapshot
    9.8.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.9. Volkswagen Group
    9.9.1. Company overview
    9.9.2. Company snapshot
    9.9.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.10. Pioneer Electronics
    9.10.1. Company overview
    9.10.2. Company snapshot
    9.10.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.11. Audi
    9.11.1. Company overview
    9.11.2. Company snapshot
    9.11.3. Business overview & Estimated Revenue from augmented reality automotive market
    9.12. Volvo
    9.12.1. Company overview
    9.12.2. Company snapshot
    9.12.3. Business overview & Estimated Revenue from augmented reality automotive market
    CHAPTER 10. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET BY REGIONS
    10.1. SEGMENT OUTLINE AND MARKET SHARE BY REGIONS
    10.2. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET
    PRODUCTION, CONSUMPTION & REVENUE BY REGION, 2014-2025
    10.3. North America
    10.3.1. Current trends
    10.3.2. Market growth indicators
    10.3.3. North America Augmented Reality Automotive market revenue, production & consumption, 2014-2025
    10.3.3.1 U.S.
    10.3.3.2 Canada
    10.3.3.3 Mexico
    10.4. Europe
    10.4.1. Current trends
    10.4.2. Market growth indicators
    10.4.3. Europe Augmented Reality Automotive market revenue, production & consumption, 2014-2025
    10.4.3.1 UK
    10.4.3.2 Germany
    10.4.3.3 France
    10.4.3.4 Italy
    10.4.3.5 Rest of Europe
    10.5. APAC
    10.5.1. Current trends
    10.5.2. Market growth indicators
    10.5.3. APAC Augmented Reality Automotive market revenue, production & consumption, 2014-2025
    10.5.3.1 China
    10.5.3.2 India
    10.5.3.3 Japan
    10.5.3.4 Rest of APAC
    10.6. Rest of the world
    10.6.1. Current trends
    10.6.2. Market growth indicators
    10.6.3. ROW Augmented Reality Automotive market revenue, production & consumption, 2014-2025
    10.6.3.1 Latin America
    10.6.3.2 Middle East
    10.6.3.3 Africa

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  • • Visteon Corporation
    • Jaguar
    • Hyundai Motor
    • Continental AG
    • Garmin
    • Panasonic Corporation
    • Mercedes Benz
    • BMW AG
    • Volkswagen Group
    • Pioneer Electronics
    • Audi
    • Volvo

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What Information does this report contain?

• What was the market size of the Augmented Reality Automotive Market in 2018 and the expected market size by 2025, along with the growth rate?
• An in-depth analysis of the current impacting factors, opportunities and challenges/restraints in the market
• Which are the largest revenue generating products, services or regions and their comparative growth rate?
• Which technology is in trend and how would it evolve during the forecast period (2018 – 2025)?
• Which are the leading companies in the Augmented Reality Automotive Market and their competitive positioning basis their market share, product portfolio, strategic attempts and business focus?

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