The breastfeeding accessories market valued USD 756.8 million in 2018 and is estimated to expand with a CAGR of over 10% during the forecast period to reach a market value over USD 1.4 billion by the end of 2025.
Global Breastfeeding Accessories Market, USD million, (2015-2025)
An increasing number of births in emerging economies and rising breastfeeding rates, coupled with spreading awareness about the importance of breastfeeding are some of the major reason fueling global breastfeeding accessories demand; thus, market growth. The demand is driven by market shaping trends such as the growing number of working-class mothers and increasing interest in hassle-free breastfeeding practices. Breastfeeding convenience offering products such as breast pumps for collection and storage of milk for later feedings happen to be a major demand generating factor.
From the industry end, implementation and adoption of government policies such as the International Code of Marketing that imposes restrictions on the promotion of breast milk substitutes is and will spur breastfeeding practices; which in turn, result in demand for feeding accessories. So far, globally, around 135 nations have already implemented such policies, and more nations are in line to adopt the same.
Moreover, the provision of favourable reimbursement rates on breast pumps has propelled the usage of various breastfeeding accessories across many geographies, especially in developed regions. As a result, the demand for associated products such as milk storage bags, pads, shell etc. will gain rapid momentum over the forecast timeframe.
However, milk formulas manufacturing companies have been undertaking aggressive marketing approaches to promote their infant milk formulas. Such practices have made a great impression on working-class mothers and gained their confidence in milk substitute formulas. With the increasing adoption of milk substitutes, the breastfeeding practices are most likely to get a hit in years to come. Furthermore, high cost associated with repurchase and replacement of breastfeeding accessories will prove to be major market growth constraining factors over the projection timeframe.
Product Market Overview
The breastfeeding accessories market is largely dominated by breast milk bottles. The breast milk bottles market value cross a mark of USD 160 million by the end of 2018 and is estimated to witness robust growth over the forecast period.
Sore nipple cream market is poised to expand at a CAGR of over 11% owing to increasing incidences of sore nipple problems across the globe. The comfort and protection offered by such creams happen to be a major demand generating factor which will result in rising uptake of sore nipple screams in years to come.
Distribution Channel Overview
Breastfeeding accessories distribution channels mainly comprises of pharmacies, clinics and maternity centres. Easy accessibility to various accessories in local pharmacies drives the breastfeeding product's sales in pharmacies across the globe. Availability of online pharmacies enable mothers to procure these products at great ease; therefore, procurement of products via online pharmacy channels are gaining rapid traction.
Regional Market Overview
U.S breastfeeding accessories market dominated the industry in the North America region with a market value of more than USD 300 million in 2018. Growing breastfeeding rates, coupled with spreading the importance of motherâs milk is driving market growth across the region. Presence of various breastfeeding promoting groups in the United States will play a crucial role in market expansion.
Brazil breastfeeding accessories market slated to witness lucrative growth over the forecast timeframe. As per findings, CAGR of over 11% is estimated for the forecast timeframe. High lactation rates, coupled with well-adopted breastfeeding culture, will proliferate the demand for various accessories across the nation.
Key Industry Participants
Prominent industry participant are Pigeon Corporation, Medela, Bailey Medical, Ameda, Koninklijke Philips, Hygeia Health, Linco Baby Merchandise Works, Mayborn Group, KaWeco and Acute Ideas. New product launches, geographic expansion, merger and acquisitions are some the major growth strategies adopted by industry players.
- Market by product:
- Breast milk bottles
- Breast milk storage bags
- Sore nipple cream
- Nursing pads
- Cleaning products
- Nipple shields
- Breast shells
- By distribution channel
- Maternity centres
- By region:
- North America
- The U.S.
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- The Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East and Africa
- Latin America
- Rest of Latin America
Rising awareness regarding breastfeeding
Ascending breastfeeding rates in developed countries
Favourable policies promoting breastfeeding
The escalating number of women employment worldwide
Increasing adoption of breast milk substitutes
The high cost of breastfeeding accessories
Huge untapped market potential in emerging economies