Green cleaning products refer to use cleaning products and methods with environmentally friendly ingredients and techniques which are aimed to preserve human health and environmental quality. Green cleaning is the process of selecting cleaning products that are better for both people and the planet. Switching to green cleaning products is good for the health and wellbeing of humanity, and it also avoids unnecessary chemicals from being released into the environment.
Increasing government & environmental organizations initiatives for promoting eco-friendly & sustainable cleaning products and rising consumer awareness regarding their health & environment quality are acting as the major factors which are boosting the market growth. For instance, according to the Environmental Working Groupâs (EWG) â âCleaning Supplies and Your Healthâ article, the chemicals found in common cleaning products can have many negative impacts, including contributing to cancer, asthma, and increased birth defects. It says more than 2,000 products based on containing ingredients that are known to cause health problems ranging from asthma to cancer.
The production of common home cleaning products consumes 30 million trees, 6.2 billion pounds of chemicals, and a billion pounds of janitorial equipment. However, buying commercial green cleaning products cost more than buying the normal, harmful products which might hinder the growth market. Moreover, prices are gradually reducing as new manufacturers emerge to fill the demand consumers have for harmless cleaning agents which are expected to pave the way for lucrative opportunities for the market players to reinforce their roots within the market.
Global green cleaning products market is segmented on the basis of the ingredient, product type, application, and geography. The ingredient segment is further categorized into surfactants, builders, bleaches, enzymes, polymers, and filler/solvents. Laundry detergents, powder, liquid, and unit doses are the classification of the product type segment. On the basis of the application segment, the bifurcation is given as laundry care, dishwashing, and surface care. Geographical coverage has been provided for each of the major regions including North America, Asia-Pacific, Europe, and Rest of the World.
The report presents a detailed analysis of major players operating in the green cleaning products market. Few of them include Carroll Company, Seventh Generation, Inc., The Clorox Company, Colgate-Palmolive, Henkel, Unilever, Reckitt Benckiser Group, Procter & Gamble, and S. C. Johnson & Son, Inc. among others.
Owing to the rising awareness of consumers towards the greener and safer products, companies are continuously tending to develop innovative products keeping health and environment in mind. Hence, in January 2019 â Unilever launched âLove Home and Planetâ its first plant-based home care range inspired by beauty with more than 30 new products hitting stores across the US. The wide range includes fabric care, surface care, and dish wash products.
Green Cleaning Products Market Segmentation
By Product Type
- Laundry detergents
- Unit Doses
- Laundry Care
- Surface Care
- North America
- Rest of Europe
- Rest of APAC
- South America
- Rest of South America
- Rest of the World