Global Makeup Base Market is estimated to reach $18.79 billion by 2026 with a CAGR of 5.32% from 2019 to 2026.

Market Overview

Global Makeup Base Market is estimated to reach $18.79 billion by 2026 with a CAGR of 5.32% from 2019 to 2026. Makeup base is a product that can form a layer on the skin for the foundation to stay better. A makeup base is something that creates a smooth and refined surface above your own skin. It also reduces inflammation and redness over the skin and nourishes the skin. As there is a growing demand for makeup products, many cosmetic manufacturers are making their makeup bases associated with other functions such as moisturizing, color collecting, illuminating, and oil-controlling, among others.

Market Determinants

Increasing the adoption of the multichannel approach in a retail business, rising participation of women in the workplace, and increasing physical appearance consciousness among millennial customers across the globe are some of the key factors driving the demand in the market. However, high prices, usage of harmful chemicals, and strict government regulations might hamper the growth of makeup base products globally. Moreover, increasing demand in urban and rural areas and rising the use of makeup among male consumers is expected to drive the growth of makeup base products in upcoming years.

Market Segmentation

The global makeup base market is classified based on type, ingredient nature, gender, end-user, and distribution channel. Type is further segmented into primer, concealer, foundation, and others. The foundation type is the largest sold and used segment in the overall segment. Therefore it contributed to the majority of the share in the market and is likely to continue its trend throughout the forecast period. By ingredient nature, the market is classified into synthetic and organic. Among these, the synthetic ingredient segment dominated the largest market share, owing to the high availability of a wide variety of makeup base products at lucrative prices in cosmetic stores, supermarkets, and online merchandising. By gender, the market is further bifurcated into men and women. The women segment acquired the market with the highest revenue and is expected to continue its dominance throughout the forecast period. The market for women segment is growing owing to the significant demand for cosmetics from women population regardless of age and region. However, the men's segment is also on a trend and will follow a noteworthy lead in the coming years. The rising trend of applying basic makeup among the male population and gradually growing demand from the fashion industry are the factors driving the growth of the male segment. By end-user, the global makeup base market is segregated as personal use and professional use. Distribution channel segment is further classified as online (e-commerce and company-owned portal) and offline (hypermarkets/supermarkets, specialty stores, and departmental stores).

Regional Analysis

Based on geography, the global makeup base market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is further divided in the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, and Rest of Europe. Asia-Pacific is divided into India, Japan, China, South Korea, and Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America, while the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa. North America conquered the overall makeup base market in terms of shares, in the year 2018. The high growth in the region is attributed to the growing preference for cosmetic products for women and men and a trend to live a sophisticated lifestyle in the population. Europe, on the other hand, stood for the second position, due to the increasing adoption of organic makeup base and the presence of the fashion hub in Paris. However, APAC is anticipated to record the highest growth in the segment owing to the growing number of female professionals, along with rising number parlors and admissions in beauty salons and parlors for beauty application courses.

Key Players

Key players operating in the makeup base industry include The Estee Lauder Companies Inc., Unilever, Shiseido Cosmetics, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, Avon Products, Inc., Amorepacific Corporation, Channel S.A., and Mary Kay Inc. among others. For instance, on Nov 18, 2019- Coty Inc. signed a joint venture with Kylie Jenner for the long term strategic partnership. They jointly build and further develop Kylie's existing beauty business all over the world and lead the strategic direction of partnership in which they are focusing on global expansion and entry of new beauty categories in the market.

Makeup Base Market Key Segments:

By Type

Primer
Concealer
Foundation
Others

By Ingredient Nature

Synthetic
Organic

By Gender

Men
Women

By End-User

Personal Use
Professional Use

By Distribution Channel

Online
- E-Commerce
- Company-Owned Portal
Offline
- Hypermarkets/Supermarkets
- Speciality Stores
- Departmental Stores

By Geography

North America
- The U.S.
- Canada
- Mexico
Europe
- U.K
- Germany
- France
- Italy
- Rest of Europe
Asia Pacific
- India
- China
- Japan
- South Korea
- Rest of Asia Pacific
South America
- Brazil
- Argentina
- Rest of South America
Middle East & Africa
- GCC Countries
- Egypt
- South Africa
- Rest of Middle East & Africa

Table of Content 1. Market Introduction 1.1. Executive Summary 1.2. Market Definition 1.3. Market Scope 2. Research Methodology 2.1. Primary Research 2.2. Research Methodology 2.3. Assumptions & Exclusions 2.4. Secondary data sources 3. Makeup Base Market Overview 3.1. Report Segmentation & Scope 3.2. Key Market Trend 3.3. Drivers 3.3.1. Increasing the adoption of multichannel approach in retail business 3.3.2. Rising participation of women in workplace 3.3.3. Increasing physical appearance consciousness among millennial customer across globe 3.4. Restraints 3.4.1. High prices 3.4.2. Usage of harmful chemicals 3.4.3. Strict government regulations 3.5. Opportunities 3.5.1. Increasing demand in urban and rural areas 3.5.2. Raising the use of makeup among male consumer 3.6. Porter’s Five Forces Analysis 3.6.1. Porter’s Five Forces Analysis 3.7. Market Share Analysis 4. Type Overview 4.1. Introduction 4.1.1. Market Size & Forecast 4.2. Primer 4.2.1. Market Size & Forecast 4.3. Concealer 4.3.1. Market Size & Forecast 4.4. Foundation 4.4.1. Market Size & Forecast 4.5. Others 4.5.1. Market Size & Forecast 5. Ingredient Nature Overview 5.1. Introduction 5.1.1. Market Size & Forecast 5.2. Synthetic 5.2.1. Market Size & Forecast 5.3. Organic 5.3.1. Market Size & Forecast 6. Gender Overview 6.1. Introduction 6.1.1. Market Size & Forecast 6.2. Men 6.2.1. Market Size & Forecast 6.3. Women 6.3.1. Market Size & Forecast 7. End-User Overview 7.1. Introduction 7.1.1. Market Size & Forecast 7.2. Personal Use 7.2.1. Market Size & Forecast 7.3. Professional Use 7.3.1. Market Size & Forecast 8. Distribution Channel Overview 8.1. Introduction 8.1.1. Market Size & Forecast 8.2. Online 8.2.1. Market Size & Forecast 8.2.2. E-Commerce 8.2.2.1. Market Size & Forecast 8.2.3. Company-Owned Portal 8.2.3.1. Market Size & Forecast 8.3. Offline 8.3.1. Market Size & Forecast 8.3.2. Hypermarkets/Supermarkets 8.3.2.1. Market Size & Forecast 8.3.3. Speciality Stores 8.3.3.1. Market Size & Forecast 8.3.4. Departmental Stores 8.3.4.1. Market Size & Forecast 9. Makeup Base Market Regional Overview 9.1. Introduction 9.1.1. Market Size & Forecast 9.2. North America Makeup Base Market 9.2.1. North America Market Size & Forecast, By Country 9.2.2. North America Market Size & Forecast, By Type 9.2.3. North America Market Size & Forecast, By Ingredient Nature 9.2.4. North America Market Size & Forecast, By Gender 9.2.5. North America Market Size & Forecast, By End-User 9.2.6. North America Market Size & Forecast, By Distribution Channel 9.2.7. U.S. 9.2.7.1. Market Size and Forecast 9.2.8. Canada 9.2.8.1. Market Size and Forecast 9.2.9. Mexico 9.2.9.1. Market Size and Forecast 9.3. Europe Makeup Base Market 9.3.1. Europe Market Size & Forecast, By Country 9.3.2. Europe Market Size & Forecast, By Type 9.3.3. Europe Market Size & Forecast, By Ingredient Nature 9.3.4. Europe Market Size & Forecast, By Gender 9.3.5. Europe Market Size & Forecast, By End-User 9.3.6. Europe Market Size & Forecast, By Distribution Channel 9.3.7. Germany 9.3.7.1. Market Size and Forecast 9.3.8. France 9.3.8.1. Market Size and Forecast 9.3.9. UK 9.3.9.1. Market Size and Forecast 9.3.10. Italy 9.3.10.1. Market Size and Forecast 9.3.11. Spain 9.3.11.1. Market Size and Forecast 9.3.12. Rest of Europe 9.3.12.1. Market Size and Forecast 9.4. Asia-Pacific Makeup Base Market 9.4.1. Asia-Pacific Market Size & Forecast, By Country 9.4.2. Asia-Pacific Market Size & Forecast, By Type 9.4.3. Asia-Pacific Market Size & Forecast, By Ingredient Nature 9.4.4. Asia-Pacific Market Size & Forecast, By Gender 9.4.5. Asia-Pacific Market Size & Forecast, By End-User 9.4.6. Asia-Pacific Market Size & Forecast, By Distribution Channel 9.4.7. Japan 9.4.7.1. Market Size and Forecast 9.4.8. China 9.4.8.1. Market Size and Forecast 9.4.9. Australia 9.4.9.1. Market Size and Forecast 9.4.10. India 9.4.10.1. Market Size and Forecast 9.4.11. South Korea 9.4.11.1. Market Size and Forecast 9.4.12. Rest of Asia-Pacific 9.4.12.1. Market Size and Forecast 9.5. South America Makeup Base Market 9.5.1. South America Market Size & Forecast, By Country 9.5.2. South America Market Size & Forecast, By Type 9.5.3. South America Market Size & Forecast, By Ingredient Nature 9.5.4. South America Market Size & Forecast, By Gender 9.5.5. South America Market Size & Forecast, By End-User 9.5.6. South America Market Size & Forecast, By Distribution Channel 9.5.7. Brazil 9.5.7.1. Market Size and Forecast 9.5.8. Argentina 9.5.8.1. Market Size and Forecast 9.5.9. Rest of South America 9.5.9.1. Market Size and Forecast 9.6. Middle East & Africa Makeup Base Market 9.6.1. Middle East & Africa Market Size & Forecast, By Country 9.6.2. Middle East & Africa Market Size & Forecast, By Type 9.6.3. Middle East & Africa Market Size & Forecast, By Ingredient Nature 9.6.4. Middle East & Africa Market Size & Forecast, By Gender 9.6.5. Middle East & Africa Market Size & Forecast, By End-User 9.6.6. Middle East & Africa Market Size & Forecast, By Distribution Channel 9.6.7. GCC Countries 9.6.7.1. Market Size and Forecast 9.6.8. Egypt 9.6.8.1. Market Size and Forecast 9.6.9. South Africa 9.6.9.1. Market Size and Forecast 9.6.10. Rest of Middle East & Africa 9.6.10.1. Market Size and Forecast 10. Company Profile 10.1. The Estee Lauder Companies Inc. 10.1.1. Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 10.1.2. The Estee Lauder Companies Inc. Product Category, Application, and Specification 10.1.3. The Estee Lauder Companies Inc. Financial Performance (2016-2018) 10.1.4. Main Business/Business Overview 10.2. Unilever 10.3. Shiseido Cosmetics 10.4. Coty Inc. 10.5. LVMH Moet Hennessy-Louis Vuitton 10.6. Avon Products, Inc. 10.7. Amorepacific Corporation 10.8. Channel S.A. 10.9. Mary Kay Inc.

Key Global Makeup Base Industry Players

The Estee Lauder Companies Inc.
Unilever
Shiseido Cosmetics
Coty Inc.
LVMH Moet Hennessy-Louis Vuitton
Avon Products, Inc.
Amorepacific Corporation
Channel S.A.
Mary Kay Inc.

Market Overview

Market Determinants

Market Segmentation

Regional Analysis

Key Players

Makeup Base Market Key Segments:

Report Highlights:

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