Text Analytics Market By Deployment Mode (On-premise model, Cloud based model), By Application (Predictive Analytics, Competitive Intelligence, Customer Relationship Management, Fraud detection, Brand Reputation), Industry Trends, Estimation & Forecast, 2017 - 2024

  • Published On: Oct, 2017
  • Category: Telecom IT
  • Pages: 150
Text Analytics Market was valued at $2.7 billion in 2016 and is expected to reach $18.3 billion by 2024, having a CAGR of 27.9% during the forecast period of 2017 to 2024.

Text analytics is the next generation of big data that aids in analyzing and interpreting the unstructured data into a meaningful text. It is mainly used to gain an insight into the customers’ sentiments by analyzing their opinion and feedbacks, in order to simplify the decision making process. It is a cost effective solution that helps organization to identify, sort, and have an insight into the scattered data holding a wealth of information. In a large enterprise, a major chunk i.e. approximately 80% of the data is unstructured, which is put to use by structuring the data into a desired format with the aid of text analytic solutions. Enhancements in text analytics have enabled it to surpass the hurdles of identifying the language variations and the use of emoticons in the text. The market is expected to surge in terms of market size and offer profitable opportunities, as a mammoth amount of data is being generated from several sources such as emails, audios, social websites, tweets, forums, documents, web blogs, etc.

Market Determinants

The major determinant fuelling the growth of global text analytics market is the increasing adoption of cloud computing technology by various organizations. Rapid advancements in text analytics technology is also responsible for the surging market share of text analytics in the global market. In addition, the increasing number of social media platforms and their users are also boosting the market growth. As per a research, more than 60% of adults use social networking sites with a nearly tenfold rise since the past decade. However, the lack of awareness regarding the usefulness of such a technology and its high cost are expected to hinder the market growth. Advancement in technology leading to linguistic analysis is anticipated to generate lucrative opportunities for the growth of market in the coming years. North America was the largest global text analytics market in terms of revenue, by holding 2/5 shares of the market, in 2016. It is expected to maintain its dominance and grow with a CAGR of 24.8% from 2017-2024.

RETAIL TEXT ANALYTICS MARKET BY REGION, 2016-2024

In April, 2017 Oracle acquired Moat, an ad measurement company that helps advertisers and publishers measure whether people see and interact with online ads. The acquisition occurred with a belief that there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.

TEXT ANALYTICS MARKET SEGMENTATION

By Deployment Mode • On-premise model • Cloud based model By Application • Predictive Analytics • Competitive Intelligence • Customer Relationship Management • Fraud detection • Brand Reputation By End user • FMCG • BFSI • Healthcare and Pharmaceuticals • Telecom • Government • Retail By Geography • North America • Europe • Asia-Pacific • Rest of the World

CHAPTER 1. INTRODUCTION 1.1. RESEARCH METHODOLOGY 1.1.1. ERC desk research 1.1.2. ERC data synthesis 1.1.3. Data validation and market feedback 1.1.4. ERC data sources 1.2. RESEARCH SCOPE CHAPTER 2. MARKET LANDSCAPE 2.1. RESEARCH SUMMARY 2.2. VALUE CHAIN ANALYSIS 2.3. FIVE FORCES ANALYSIS 2.4. MARKET SHARE ANALYSIS 2.5. DEMAND FORECAST 2.6. BUSINESS INTELLIGENCE & STRATEGIC ANALYSIS 2.7. MARKET DETERMINANTS 2.7.1. Drivers 2.7.1.1. Rising adoption of cloud computing technology 2.7.1.2. Growing acceptance of social media analytics 2.7.1.3. Relation between big data and text 2.7.2. Restraints 2.7.2.1. High cost of software 2.7.2.2. Misuse of data 2.7.2.3. Lack of awareness 2.7.3. Opportunities 2.7.3.1. Big data analytics 2.7.3.2. Linguistic analysis method CHAPTER 3. GLOBAL TEXT ANALYTICS MARKET BY DEPLOYMENT MODELS  3.1. SEGMENT OUTLINE 3.2. GLOBAL TEXT ANALYTICS MARKET REVENUE BY DEPLOYMENT MODELS, 2016-2024 3.3. ON PREMISE MODEL 3.3.1. Trend analysis 3.3.2. Market growth indicators 3.3.3. Global on premise market revenue by region, 2016-2024 3.4. CLOUD BASED MODEL 3.4.1. Trend analysis 3.4.2. Market growth indicators 3.4.3. Global cloud based model market revenue by region, 2016-2024 CHAPTER 4. GLOBAL TEXT ANALYATICS MARKET BY END USER 4.1. SEGMENT OUTLINE 4.2. GLOBAL TEXT ANALYTICS MARKET REVENUE BY END USER, 2016-2024 4.3. FAST MOVING CONSUMER GOODS (FMCG) 4.3.1. Trend analysis 4.3.2. Market growth indicators 4.3.3. Global fast moving consumer goods (FMCG) market revenue by region, 2016-2024 4.4. BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 4.4.1. Trend analysis 4.4.2. Market growth indicators 4.4.3. Global banking financial services and insurance (BFSI) market revenue by region, 2016-2024 4.5. HEALTHCARE AND PHARMACUTICALS 4.5.1. Trend analysis 4.5.2. Market growth indicators 4.5.3. Global healthcare and pharmacuticals market revenue by region, 2016-2024 4.6. TELECOM 4.6.1. Trend analysis 4.6.2. Market growth indicators 4.6.3. Global telecom market revenue by region, 2016-2024 4.7. GOVERNMENT 4.7.1. Trend analysis 4.7.2. Market growth indicators 4.7.3. Global government market revenue by region, 2016-2024 4.8. RETAIL 4.8.1. Trend analysis 4.8.2. Market growth indicators 4.8.3. Global retail market revenue by region, 2016-2024 CHAPTER 5. GLOBAL TEXT ANALYATICS MARKET BY APPLICATION  5.1. SEGMENT OUTLINE 5.2. GLOBAL TEXT ANALYTICS MARKET REVENUE BY APPLICATIONS, 2016-2024 5.3. PREDICTIVE ANALYTICS 5.3.1. Trend analysis 5.3.2. Market growth indicators 5.3.3. Global predictive analyatics market revenue by region, 2016-2024 5.4. COMPETITIVE INTELLIGENCE 5.4.1. Trend analysis 5.4.2. Market growth indicators 5.4.3. Global competitive intelligence market revenue by region, 2016-2024 5.5. CUSTOMER RELATIONSHIP MANAGEMENT 5.5.1. Trend analysis 5.5.2. Market growth indicators 5.5.3. Global customer relationship management market revenue by region, 2016-2024 5.6. FRAUD DETECTION 5.6.1. Trend analysis 5.6.2. Market growth indicators 5.6.3. Global fraud detection market revenue by region, 2016-2024 5.7. BRAND REPUTATION 5.7.1. Trend analysis 5.7.2. Market growth indicators 5.7.3. Global brand reputation market revenue by region, 2016-2024 CHAPTER 6. GLOBAL TEXT ANALYATICS MARKET BY GEOGRAPHY 6.1. SEGMENT OUTLINE 6.2. GLOBAL TEXT ANALYTICS MARKET REVENUE BY GEOGRAPHY, 2016-2024 6.3. NORTH AMERICA 6.3.1. Trend analysis 6.3.2. Market growth indicators 6.3.3. North America text analyatics market revenue by end user, 2016-2024 6.4. EUROPE 6.4.1. Trend analysis 6.4.2. Market growth indicators 6.4.3. Europe text analyatics market revenue by end user, 2016-2024 6.5. ASIA PACIFIC 6.5.1. Trend analysis 6.5.2. Market growth indicators 6.5.3. Asia Pacific text analyatics market revenue by end user, 2016-2024 6.6. ROW 6.6.1. Trend analysis 6.6.2. Market growth indicators 6.6.3. ROW text analyatics market revenue by end user, 2016-2024 CHAPTER 7. KEY VENDOR PROFILES  7.1. ATTENSITY INC. 7.1.1. Company synopsis 7.1.2. Company snapshot 7.1.3. Business overview 7.1.4. Strategic analysis 7.2. MICROSOFT CORPORATION 7.2.1. Company synopsis 7.2.2. Company snapshot 7.2.3. Business overview 7.2.4. Strategic analysis 7.3. STATISTICAL ANALYSIS SYSTEM (SAS) 7.3.1. Company synopsis 7.3.2. Company snapshot 7.3.3. Business overview 7.3.4. Strategic analysis 7.4. INTERNATIONAL BUSINESS MACHINE (IBM) 7.4.1. Company synopsis 7.4.2. Company snapshot 7.4.3. Business overview 7.4.4. Strategic analysis 7.5. SAP 7.5.1. Company synopsis 7.5.2. Company snapshot 7.5.3. Business overview 7.5.4. Strategic analysis 7.6. HEWLETT PACKARD (HP) 7.6.1. Company synopsis 7.6.2. Company snapshot 7.6.3. Business overview 7.6.4. Strategic analysis 7.7. ORACLE 7.7.1. Company synopsis 7.7.2. Company snapshot 7.7.3. Business overview 7.7.4. Strategic analysis 7.8. TABLEAU SOFTWARE 7.8.1. Company synopsis 7.8.2. Company snapshot 7.8.3. Business overview 7.8.4. Strategic analysis 7.9. CLARABRIDGE 7.9.1. Company synopsis 7.9.2. Company snapshot 7.9.3. Business overview 7.9.4. Strategic analysis 7.10. TIBCO SOFTWARE 7.10.1. Company synopsis 7.10.2. Company snapshot 7.10.3. Business overview 7.10.4. Strategic analysis LIST OF TABLES TABLE NO 1. GLOBAL TEXT ANALYTICS MARKET REVENUE BY DEPLOYMENT, 2016-2024 ($MILLION) TABLE NO 2. GLOBAL ON PREMISE MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 3. GLOBAL CLOUD BASED MODEL MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 4. GLOBAL TEXT ANALYTICS MARKET REVENUE BY ENDUSER, 2016-2024 ($MILLION) TABLE NO 5. GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 6. GLOBAL BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 7. GLOBAL HEALTHCARE AND PHARMACUTICALS MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 8. GLOBAL TELECOM MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 9. GLOBAL GOVERNMENT MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 10. GLOBAL RETAIL MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 11. GLOBAL TEXT ANALYTICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) TABLE NO 12. GLOBAL PREDICTIVE ANALYATICS MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 13. GLOBAL COMPETITIVE INTELLIGENCE MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 14. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 15. GLOBAL FRAUD DETECTION MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 16. GLOBAL BRAND REPUTATION MARKET REVENUE BY REGION, 2016-2024 ($MILLION) TABLE NO 17. GLOBAL TEXT ANALYTICS MARKET REVENUE BY GEOGRAPHY, 2016-2024 ($MILLION) TABLE NO 18. NORTH AMERICA TEXT ANALYATICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) TABLE NO 19. EUROPE TEXT ANALYATICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) TABLE NO 20. ASIA PACIFIC TEXT ANALYATICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) TABLE NO 21. ROW TEXT ANALYATICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) LIST OF FIGURES FIGURE NO 1. VALUE CHAIN ANALYSIS FIGURE NO 2. FIVE FORCES ANALYSIS FIGURE NO 3. MARKET SHARE ANALYSIS FIGURE NO 4. INVESTMENT OPPORTUNITIES FIGURE NO 5. KEY STRATEGIC ATTEMPTS (%SHARE) FIGURE NO 6. GLOBAL TEXT ANALYTICS MARKET REVENUE BY DEPLOYMENT, 2016-2024 ($MILLION) FIGURE NO 7. GLOBAL ON PREMISE MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 8. GLOBAL CLOUD BASED MODEL MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 9. GLOBAL TEXT ANALYTICS MARKET REVENUE BY ENDUSER, 2016-2024 ($MILLION) FIGURE NO 10. GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 11. GLOBAL BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 12. GLOBAL HEALTHCARE AND PHARMACUTICALS MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 13. GLOBAL TELECOM MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 14. GLOBAL GOVERNMENT MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 15. GLOBAL RETAIL MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 16. GLOBAL TEXT ANALYTICS MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILLION) FIGURE NO 17. GLOBAL PREDICTIVE ANALYATICS MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 18. GLOBAL COMPETITIVE INTELLIGENCE MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 19. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 20. GLOBAL FRAUD DETECTION MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 21. GLOBAL BRAND REPUTATION MARKET REVENUE BY REGION, 2016-2024 ($MILION) FIGURE NO 22. GLOBAL TEXT ANALYTICS MARKET REVENUE BY GEOGRAPHY, 2016-2024 ($MILLION) FIGURE NO 23. NORTH AMERICA MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILION) FIGURE NO 24. EUPROE MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILION) FIGURE NO 25. ($MILION) FIGURE NO 26. ASIA PACIFIC MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILION) FIGURE NO 27. ROW MARKET REVENUE BY APPLICATIONS, 2016-2024 ($MILION)

• Attensity Inc.
• Microsoft Corporation
• Statistical Analysis System
• International Business Machine (IBM)
• SAP
• Hewlett Packard (HP)
• Oracle
• Tableau Software
• Clarabridge
• Tibco Software

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Report Highlights:

Complete overview of market
Major drivers, restrain, opportunities, and challenges of the market
Market Trends and how they are boosting the market growth
Changing dynamics in the Market
Complete overview of the market
Historical, Base year, projected, and current market size in terms of value and volume
COVID-19 Impact analysis of the market
Current industry trends and developments

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